A Conversation With...Irfaan Arif - Applied Behavioural Science & DEI

In this episode, we sit down with Irfaan Arif to explore how behavioural science can enhance diversity and inclusion efforts in organisations and society.

Irfaan explains how understanding human behaviour can help avoid common DEI pitfalls and why some diversity initiatives fail.

We delve into the power of incentives and decision-making strategies to promote equity and discuss practical ways to shift cultural norms using behavioural science.

Irfaan also explains "nudge theory" and shares real-life examples of its impact on embracing diversity.

Finally, we look at the future of behavioural science in DEI and how managers can lead inclusively through this approach.